FAQs

PPC Management Services

What is Boolean Bytes’ PPC Service?

We offer a cost effective subscription service that gives your business visibility in the search engines. We place your company directly in front of potential clients and customers.

How does it work?

We create a customized Pay-Per-Click advertising campaign based on keywords related to your business. When a user searches one of your keywords, your ad is triggered and prospective customers are presented with your website.

What exactly is “pay-per-click advertising?”

Pay-Per-Click (PPC) advertising is an effective way to reach your online audience of customers and prospects. There are people interested in your product or service looking for you online, potentially right this second. PPC advertising lets you target these people at precisely the right moment – when they search for a keyword related to your business. If you own a Office Cleaning business in Dallas, Tx. for example, it makes sense to target people searching for things like “office cleaning services,” “office cleaning in Dallas area,” or  “affordable office cleaning Dallas Texas.” With a PPC campaign, you can. Moreover, since your ads are displayed only when a user searches for one of your keywords and you play only when a click on your Ad occurs, PPC is the most cost-effective form of advertising available.

So what happens after I join Boolean Bytes’ PPC Services?

When you join Boolean Bytes’ PPC Management Services, our experienced account reps analyze your account and create a customized PPC campaign to meet your needs. This includes selecting a list of targeted keywords specific to your business and industry, and creating customized text advertisements. When a user searches one of your keywords, your ad is triggered, and the user is directed to your website. The amount of traffic you receive is determined by the package you select and your daily budget for the campaign.

Do you offer a package for my business? How much will it cost?

When you sign-up for our monthly PPC management services, you have the option of choosing among the following packages:

  • Professional – Conservative Traffic Volume: If you want to get started, but you’re not exactly sure how it works, the Professional package may be right for you. The Professional package is a low-cost way to boost your website traffic. If you decide you want more traffic down the line, you can always upgrade to our Business or Corporate package.
  • Business – Competitive Traffic Volume: Our most popular, the Business package is a great place to start. Designed for those seeking a competitive volume of traffic, the Business package offers higher visibility in Google Adwords or Bing Ads and more opportunity for clicks and conversions. Likewise, the higher budget means we can select a larger variety of keywords to trigger your ads, giving you a serious edge over your competition.
  • Corporate – Aggressive Traffic Volume: The Corporate package is designed for those seeking an aggressive volume of traffic and the highest level of visibility in the search engines (Google, Yahoo and Bing). Likewise, the Corporate package is the recommended choice for those competing in highly saturated or mature markets.

Have a larger budget? No problem. We can customize your PPC campaign based on your individual needs. In other words, the packages are just a starting point. The sky is the limit.

Discuss your campaign with a friendly Boolean Bytes representative now. E-mail: sales@booleanbytes.com

Who should use PPC Management from Boolean Bytes? Is this for my business?

Boolean Bytes’ PPC management service is for anyone who wants to advertise online, including:

  • Home Businesses
  • Online Businesses
  • Small Local Businesses
  • Start-ups
  • Corporations
  • Entrepreneurs
  • eCommerce Sites
  • Affiliate Marketers
  • MLMs

We work with a wide range of clients in various industries, from small Internet start-ups to local brick-and-mortar businesses and global corporations. No client is too small or too big for us.

When I order a PPC package, what will I get?

When you become our client, you can expect:

  • Dedicated Account Manager
  • Account Review and Goal Setting
  • Keyword Research
  • Account Structure/Restructure
  • Campaign and Ad Groups creation
  • Text Ads Creation and Optimization
  • Advanced Bid Management
  • Negative keywords identification
  • Dynamic Key Phrase Insertion
  • Geo Targeting
  • Multi-Platform Advertising (Google/Bing/Yahoo Search and Display Network)
  • 24 Hours Response Time
  • Detailed Performance Reporting (weekly, bi-weekly or monthly)
  • Landing Page Optimization Recommendations
  • Transparency – You Always Have Access to Your Account

There are a lot of fly-by-nigh Search Engine Marketing firms out there. Some get into the business to make a quick buck, others because they think it is an easy way to capitalize on the growing demand for online advertising – but none of these companies have the experience of  Boolean Bytes. We’ve helped hundreds of clients across all major industries in over 5 years.

I already use PPC or Google Adwords. Do I still need your PPC management services?

Unless you are an expert in PPC advertising, the Internet can be a difficult place to survive. With Search Engine Marketing rules in constant flux, it’s smart to partner with a firm dedicated to your success. What is more, when you subscribe to our PPC management services, you can rest easy knowing your PPC advertising campaign is in the hands of professionals.

Mobile Landing Page

How can you help me to mobilize my business?

We’ll start by building you a new “standalone” mobile optimized website which will enable smartphone users to access your content in a fast and convenient manner – within a few days you’ll have an entirely new customer base seeking out your products or services.

Will my mobile website replace my existing website?

No, your main website will continue to operate as usual. However,  when users try to access your existing website on their smartphones, they will be automatically redirected to your new mobile site, seamlessly!

Why not mobilize my existing website?

Although this approach is also feasible, it is far from ideal as traditional websites don’t translate well to the smaller screen area and load far too slowly. Mobile websites are purposely built to be fast loading and easy to navigate.

Will my mobile site be listed in the search engines?

Yes, the major search engines have mobile specific listings to present to mobile searchers enabling you to reach far more prospects, especially locally. Potentially your business will be listed in both search types.

Are mobile websites expensive?

In general mobile websites cost far less than traditional websites, by virtue of their “lightweight” design. Only features and content that are applicable to your mobile users are included in your mobile website design, making them fast to load, easy to navigate with a definitive call to action. Our pricing for mobile landing pages starts from $297. You may choose the best solution here.

Why can’t I just use an online mobile website builder?

Again this is feasible but for something as important as this we would highly recommend that you leave it to specialists like ourselves. We can handle any requirements and are always on hand to provide help and assistance for future upgrades.

How long will it take for my mobile website to be ready?

We’ll need an initial consult with you to determine your mobile requirements. All being well, we’ll have your new mobile site up and running within a few days subject to peak workloads and \ or your content requirements.